TSA Essay Example | Topics and Well Written Essays - 500 words

TSA - Essay Example They also check and verify passengers’ travel documents. They keep a check on cargo buildings of companies that ship items on planes when there are no passengers aboard. A TSO cannot perform shift maintenance on equipment. He is trained three weeks in a classroom setting and needs to complete 80 hours of on-the-job training to become a TSO. Without TSOs, the security checkpoint could not be run properly and efficiently. The TSOs are only accountable for their own selves, whereas LTSOs and STSOs are held responsible for other officers in addition to their own actions. The next category is the Lead Transportation Security Officer (LSTO). He is the go-between for the TSOs and STSOs. LSTOs train entry level TSOs for their 80 hours of on-the-job training. LTSOs are the head of the exit lane. They keep the supplies stocked for the day for every security lane. They check planes making sure that there are no threats before the passengers board the plane. They can do all basic maintenance on equipment that is used daily, for example, they perform maintenance on the Explosion Trace Detector (ETD) to make sure it is detecting explosives. LTSOs report to the operation center any issues regarding the equipment that may raise doing the course of the day. An LTSO deals with passenger issues that a TSO could not have resolved. They are responsible for everyone on their lane such as they control and supervise passengers without using physical restraint. An LTSO cannot complete the daily operational paperwork as they do not have access to employee personal files. The last category is the Supervisory Transportation Security Officer (STSO) who is held accountable for every officer. STSOs are trained at TSO level because they are responsible for making sure that all officers are doing their job correctly. All officers get daily briefing from STSOs before going to their respective shifts. STSOs must complete all daily

Example Creative Project Analysis as Film Studies Essay Example for Free

Example Creative Project Analysis as Film Studies Essay In my storyboard I started with normal diegetic sound to create the normal, realistic atmosphere of sounds such as gates creaking and the wind blowing. This is so the audience is aware of the surroundings, considering no establishing shot was used prior to this to show the setting also generates a dark and mysterious atmosphere to begin with, leaving it to the audience’s imagination to guess what is going to happen as no hints to the genre have even been made yet. Then we have non-diegetic sound as music influenced by the beat from Jaws starts to play. This makes the audience feel uneasy and unusual as they realise something bad may happen because of the sinister music. I was conscious of the significant use of music to create atmosphere within the horror genre and therefore wanted the soundtrack to emphasise the tension on screen. The music gets louder and louder as the attacker gets closer to the victim to emphasise the fact that there is danger ahead and something bad is clearly about to happen. The music stops just before the murder as the girl screams as it is inevitable now that the girl is going to die, it builds up tension more and pulls you into a false sense of security. At the end the only sound we hear is the diegetic sound of the attacker laughing, this is so all the focus is on her and shows she has no guilt over what she has done, leaving the audience wondering about the character so it keeps it interesting and intriguing for them to watch. Costume is used in this storyboard to show normalcy. The attacker is dressed like a normal teenage girl so the audience can somehow relate to her as well as the other character and to suggest she is just another typical modern girl, which is why it is a shock to the audience when she kills the other girl and impacts so greatly. The killer in this film is also a female because they are usually seen to be damsels in distress that need saving so you’d never expect her to kill someone, which is another way I have attempted to make the film be original and shock the audience. Women serial killers may not be as strong as a male would be but they have a bigger impact on the victims and on the audience watching, the influence for this idea comes from films such as Friday The 13th, Audition and Phenomena. The props in this storyboard are also significant, especially the use of the knife in the picture when the attacker is at the door. The use of the knife is taken from the 1996 slasher/horror film scream which greatly influenced the film and how the killing took place, this is to help when marketing to a specific target audience and so the audience can have something to compare the film too without it being too over-predictable. In picture 10, the girl is being killed and has a teddy bear in her hand; this is to imply she is young, innocent and vulnerable and also shows that she is just a normal child in the comfort of her own home and was not expecting anything like that to happen, which is an effective contrast to when she is being stabbed. The lighting used was very dim and minimal throughout as it was shot at night so the killer could hide in the shadows effectively to make her seem mysterious at first and to make the audience wonder about her. This is to play on the audience’s natural fear of the dark and shadows, which is a usual characteristic of the genre and is seen in many other horror films. The main camera shots used where over the shoulder shots and point of view shots from the killer itself, this is so the audience can actually identify with the killer and the audience will drive pleasure from the actions of the killer because if the audience is there to see a horror film they expect there to be deaths and blood as it is typical of the genre itself to play on natural human fears. During the attack there is rapid use of camera movement such as a zoom used to intensify the stabbing action and to put it in clear perspective for the audience. The extreme close up at the end is also used to emphasise on the psychotic glare of the killer as she laughs and is meant to unnerve the audience. In my creative sequence I wanted to use micro features in keeping with the horror genre in order to create audience response. My choice of sound, mise en scene and cinematography was done so to maximise the effect of my chosen scene and to effectively make a different type of horror film with an addition of originality and an addition of normal generic conventions, overall I think it was successful.

The Overuse Of Internet Surfing Media Essay

The Overuse Of Internet Surfing Media Essay We use the internet for our own favor and interest. It depends what we enjoy the internet surfing for; some like using instant messaging and face book. Now they are the most excessively used internet programs. Sometimes people do that in order to solve some mental disorders. Such as feeling isolated, or having lake of self-confidence. Meeting people over the internet and not having to meet them in person, solves their feeling of insecurity. Others are addicted to gaming on the internet, such as playing poker and chess. They are real life addictive games and having the opportunity to have them online, causes the same effect on them as they are in real life. There are many of internet addiction types like mental disorders cause people to reflect their sickness to their desired object of addiction. Some people are addictive to shopping, games, or drugs. In our case, the people addicted to the internet and computers have a lack of self-confidence and a tendency to feel shy in public. They are not capable to make a circle of friends as normal people do in their lives. So they choose making friends online, which is a much easier way for them to pursue their need. Also they use the internet as an escape from life troubles; whether its problems they face at home or outside in their daily life routines. Maybe playing some games or shopping online gives them the feeling of security within them. And helps them overcome their mental struggles. Basically, it makes them forget about their outside world and focus their attention to the inside wide world of the internet and computer use. This type of internet addiction, when people tend to gain their self-confidence through its usage is the most dangerous type of all. It could harm people, who are tending to get to know strangers through the internet chatting, It could lead to crimes such as theft and sexual harassment. It also causes them to neglect their outside world of communication and only feel secure while using the internet. Meaning they will tend to be more sociable and feel lively only while being on their computer; when this is the negative way of pursuing their careers and social life. The more time they spend online, the more they gain their self-esteem. Its like standing in front of a mirror before leaving their homes to go out, this way they make sure they look good and confident enough before they leave. Its the same for the internet use, after they get the security feeling within themselves. They feel completely relieved. The general causes of internet addiction are divided to certain categories; which lets us understand where the overuse of internet comes from. First thing we face generally is curiosity. Usually some of us are eager to know a lot about the technology which grows every day now. And most of these people are in their 40s and 50s. The ones who doesnt have enough information and practice with the internet use; so their curiosity drives them to start surfing the internet and learning the different ways of the computer use. Such as googgling (Google), chatting online or even gaming for the elders. The next category is the development and renewal of self. Exploring the internet is actually a self-development step; learning about it makes you in hold of everything in the world now. Connected is how you feel when you go through the internet. Its everything we use around the world now; nothing can go on without it. You can find anything concerning the subject of your interest easily and with full information about it. You need to update your look, you surf the internet. Or if there is a piece of information youd to like expand your understanding about. Certain types of food youd like to cook. Everything you need youll find through the internet, and especially if its a self-development and renewal situation. Surfing the internet made it easier for people who make researches and always in need of books to help them fulfill their search. Your desired book of interest can easily be found on the internet now. You no longer need to go to a library and search through the books to find your desired information to complete a research. Now you can go online, search the name of the book, and easily find quotations for it and a full biography about it and its author. You can even find the whole book to read instead of buying from a book store. The same goes to magazines and newspapers; if you have missed a weeks newspaper edition or a magazines issue. You can simply find it online, read it all and maybe save the needed pages for your record. The internet has made it so easy for people around the world to pursue their lives and careers outside or even from inside their homes. It has made everything easily accessible and far simpler. But that doesnt mean that it is the most trusted source of informat ion of all. Technology is definitely the reason why our lives are growing rapidly, and its why the world is connected to one another. Its the only way we get better at what we do, renew ourselves and explore what is around us. But we must still be wary of the Internet as it can be addictive and that is unhealthy. Its the reason why we ignore our lives, routines, and activities. Moving away from causes, this paper will now discuss the effects of Internet addiction The first effect of the internet addiction is obviously the amount of time wasted on it. Its usually more than the normal time that should be spent online. It used excessively, and sometimes out of control. Usually its used a lot when not needed at all; like when using face book more than 8 hours a day isnt necessary but you always feel the urge of needing to use it. When its nothing beneficial in the end; same for chatting online; some people have got a purpose of using it. Maybe to stay connected to their families overseas. But some others just go online all day long for the fun of it. They make new friends, or maybe just stay online because they feel like they need to be. Our second effect would be lack of sleep; since they use the internet excessively this way they are losing the feeling of sleep. The need of it isnt as important to them anymore. The computer symbolizes a huge importance in their lives now that taking care of their health is totally ignored. Also the location of the computer is a huge aspect of why you feel the urge to use it frequently. For example if you place it in the bedroom, it causes a big percentage of lack of sleep. Since its always there in front of you and it gets to be irresistible to use. The third effect would be a low job performance and having poor grades in school. People tend to be online more frequently at work, since they are always in access with their computers. Also some of them arent as busy so they use the computer as a way of entertainment. But the majority loses their focus on doing their jobs at work because of chatting too much online while attempting to do their required assignments. Teenagers tend to ignore their studies and prefer to stay online; therefore they get poor grades in school. Neglecting social relationships and activities is our fourth effect. While were staying online, there could be an important event or gathering going on and were not even paying attention to attend it. It could be a family gathering or even a friends birthday. Those things are important for us to participate in as they create our social relationships and shape our personalities. It also shows us the quality of life in some way or another. While gathering with people and sharing activities with them you tend to build your qualities and know your strengths and weaknesses within yourself. You start to recognize the outside world and its nature. Anger is a main symptom and effect of the internet addiction. Its usually obvious when someone starts to question your time spent online and then you start getting angry. Also it appears when youre offline and tense for not being online during the day. It shows on all of your actions during the day and effects your family and friends interactions. The feeling of the need to be online all the time gets you frustrated and it applies to all your daily activities. Giving away details to strangers is the most dangerous and common problem we face through internet addiction. The more you stay online and intend to make new friends and enter new networks; the more you stop thinking of the consequences which will occur later on. Strangers you get to know online could be criminals of any kind; such as sexual harassers, thieves or even drug dealers. The last symptom and effect of internet addiction is changes in your diet and eating speed. Being online too much makes you lose your appetite to food. Sometimes its the complete opposite; the more they stay online the more eat faster and with more quantities. Its like when youre watching television; you get caught in the movie or anything youre watching and keep eating. Thats how most overweight people get fatter. They are not conscious of their action while being caught in their addictive act. Internet addiction seems as uncontrollable and hard to get over. But there are several steps we should follow as our solutions to fixing the addictive act .They are very simple and easy steps to control all our previous symptoms and effects stated above. First of all we need to admit the problem were facing and our excessive use to the internet and the computer. Knowing that you have a problem and you need to work on it gives you an inner peace. It also gives you the push to be able to pass this phase of addiction and think of ways to work it all out. Or at least keep doing what you love most but still in a healthy way. The change of the location of your computer is a must. Its one of the main solutions for the addiction; as we stated before having it in your bedroom makes it feel irresistible to using the computer. You need to locate in a place which is uncomfortable for you. This will make you only use it for the needed purpose and for a short period of time and then go to your favorite place at home. For example, the living room to watch a movie or read a book in your small library. A password for your computer is very important to be able to decrease your use of the internet. Let you spouse or a family member change the password to only something they know. And only sign you in when you need to and for a specific calculated period of time. This way you will be able to control your usage wisely. Also you could have a Timer; which will control your time of usage. So if you use the internet for more than five hours a day, then decrease it to three hours for instance by using your timer. The last solution we should actively do is getting involved in several activities such as social clubs or fitness exercises. This way youre substituting your addiction with a healthier aspect which will involve you in a more sociable environment. And this will make you gain more confidence by time and make a circle of friends the right way. To conclude, there are no obvious reasons for way people are getting addicted to the internet but there are a lot of things drives us to use the internet .internet just a tool some people use it as skipping from life struggles and the things that made some people getting addicted to the internet could be general causes as use the internet for more knowledge, searching for anything that they need and also for making friends from all over the world, and there are some things considered as mental disorder like feeling lonely, depressed or feeling stress. But there are many effects caused by the internet addiction, lose the family sense, lack of sleep and caused back pains and headache also decreasing the social relationships. but there are some solutions the person who are addicted to the internet have to admit that he is addicted and know that very well (admitting that he have a problem) and start change computer location and put it in place that you dislike it ,never put it in sleepin g rooms because you will prefer playing or chatting then sleeping . And finally the person should make a specific hour for using the internet. Human have to know that they are the creditors of the technology so they shouldnt let the machines control them because machines doesnt have brains like human.so just if you use it smartly it wont ever effect you negatively.

College Sports: Paying Division One Athletes Essay -- College Sports

College Sports: Paying Division One Athletes A huge debate has been on the rise lately relating to why division one athletes should get paid on top of obtaining a scholarship. The proposal states that athletes should be eligible to receive money based on a percentage of profit their school makes. Although some say division one athletes already have all of their needs taken care of, helping athletes with extra expenses in college is essential. Because full ride scholarships take care of most costs for athletes, many argue they already have school paid for, and extra money isn’t necessary. On the other hand, athletes spend so much time and effort in their specific sport they don’t have time to earn extra money, which establishes the need for money from their school. Either way, the decision to pass a law of this magnitude is still up in the air. Athletic scholarships are a great way to receive a free education and many people believe that school is the only thing it should pay for. There are many reasons as to why individuals argue this. One consequence of passing a law relating to student-athletes receiving money may be possibly corrupting the NCAA system. Because the argument is based on how much the sport makes for the school, gambling and shaving points may occur more frequently in intercollegiate athletics. Shaving points is a method people use to pay off players if they miss shots on purpose in order to lose. Already a huge problem, this suggests athletes might have easier access to money and would affect their play. Another reason that athletes should not get paid is because they aren’t professionals yet. If they want to be paid, students need to enter themselves into a draft and make it their job. ... ...m the school they attend and sport they play. In my experiences as a student athlete, I can vouch for those in favor of paying student athletes. Because I need more money to help me through college, I had to apply for financial aid and eventually received a grant. There are many additional expenses I have encountered in just my first semester as a student athlete. An estimate of how much money I spend each semester is around 100 dollars. These expenses range from shampoo to eating out when the cafeteria is closed. The amount of time I spend as an athlete each week takes up at least 20 hours. The combination of time spent for basketball and personal needs demonstrates why student athletes should receive money. I’m amazed at how many things require money from my own pocket. The bottom line is student athletes need to start getting paid even if it’s minimal.

Past Paper Essay

Knowledge module Financial Accounting (International) Time allowed: 2 hours ALL FIFTY questions are compulsory and MUST be attempted. Do NOT open this paper until instructed by the supervisor. This question paper must not be removed from the examination hall. The Association of Chartered Certified Accountants Paper F3 (INT) ALL 50 questions are compulsory and MUST be attempted Please use the Candidate Registration Sheet provided to indicate your chosen answer to each multiple choice question. Should details of material adjusting or material non-adjusting events after the balance sheet date be disclosed in the notes to financial statements according to IAS 10 Events After the Balance Sheet Date? A B Adjusting events Non-Adjusting events (1 mark) 2 At 30 June 2005 a company’s allowance for receivables was $39,000. At 30 June 2006 trade receivables totalled $517,000. It was decided to write off debts totalling $37,000 and to adjust the allowance for receivables to the equivalent of 5 per cent of the trade receivables based on past events. What figure should appear in the income statement for the year ended 30 June 2006 for these items? A B C D $61,000 $22,000 $24,000 $23,850 (2 marks) 3 In times of rising prices, what effect does the use of the historical cost concept have on a company’s asset values and profit? A B C D Asset values and profit both understated Asset values and profit both overstated Asset values understated and profit overstated Asset values overstated and profit understated. (2 marks) 4 The IASB’s Framework for the preparation and presentation of financial statements gives qualitative characteristics that make financial information reliable. Which of the following are examples of those qualitative characteristics? A B C D Faithful Representation, neutrality and prudence Neutrality, comparability and true and fair view Prudence, comparability and accruals Neutrality, accruals and going concern (2 marks)5 The following bank reconciliation statement has been prepared by a trainee accountant: Overdraft per bank statement less: Outstanding cheques add: Deposits credited after date Cash at bank as calculated above $ 3,860 9,160 5,300 16,690 21,990 What should be the correct balance per the cash book? A B C D $21,990 balance at bank as stated $3,670 balance at bank $11,390 balance at bank $3,670 overdrawn. (2 marks) 6 Which of the following calculates a trader’s net profit for a period? A B C D Closing net assets + drawings – capital introduced – opening net assets Closing net assets – drawings + capital introduced – opening net assets Closing net assets – drawings – capital introduced – opening net assets Closing net assets + drawings + capital introduced – opening net assets. (2 marks) 7 A sole trader took some goods costing $800 from inventory for his own use. The normal selling price of the goods is $1,600. Which of the following journal entries would correctly record this? Dr Cr $ $ A Drawings account 800 Inventory account 800 B C Drawings account Purchases account Sales account Drawings account 800 800 1,600 1,600 (1 mark) 8 The debit side of a company’s trial balance totals $800 more than the credit side. Which one of the following errors would fully account for the difference? A B C D $400 paid for plant maintenance has been correctly entered in the cash book and credited to the plant asset account. Discount received $400 has been debited to discount allowed account A receipt of $800 for commission receivable has been omitted from the records The petty cash balance of $800 has been omitted from the trial balance. (2 marks) 3 9 A company’s income statement for the year ended 31 December 2005 showed a net profit of $83,600. It was later found that $18,000 paid for the purchase of a motor van had been debited to the motor expenses account. It is the company’s policy to depreciate motor vans at 25 per cent per year on the straight line basis, with a full year’s charge in the year of acquisition. What would the net profit be after adjusting for this error? A B C D $106,100 $70,100 $97,100 $101,600 (2 marks) 10 Should dividends paid appear on the face of a company’s income statement? A B Yes No (1 mark) 1 The following control account has been prepared by a trainee accountant: Receivables ledger control account $ Opening balance 308,600 Credit sales 154,200 Cash sales 88,100 Contras against credit balances in payables ledger 4,600 Cash received from credit customers Discounts allowed to credit customers Interest charged on overdue accounts Bad debts written off Allowance for receivables Closing balance $ 147,200 1,400 2,400 4,900 2,800 396,800 555,500 555,500 What should the closing bal ance be when all the errors made in preparing the receivables ledger control account have been corrected?

The jumping frog essays

The jumping frog essays The Celebrated Jumping Frog of Calaveras County The celebrated jumping frog of Calaveras County at first seems to be a simple story, but actually turn out to be a complex integration of underlying plots. It is a deceptive story; leaving you asking questions. Like, who is the villain and who is the Hero? What is the moral of the story? Simon Wheeler considers this story to be a very serious and important matter. In line 39 he says that he admired its two heroes as men of transcendent genius in finesse; who is Wheeler referring to? Jim Smiley is a gambling addict who cant resist the thrill of a bet. He will take advantage of any chance to satisfy his urge. He uses animals simply as a tool, not putting much regard to the health or well being. He forces his horse to race in debilitating states in order to please him, he allowed his dog to fight to the death in an attempt to win a bet Ironically it is these same animals that supply his income. It seems that Smiley doesnt put much regard to peoples feelings or their emotions. The comment he made in line 82; where, he wanted to make a bet against Person Walker. He wanted to bet that even with the blessing of Provdence Ms Walker would not survive her illness. This clearly shows what kind of person he is. What kind of person would bet a man that his wife would not get out her death bed anyway. Smiley seems to be blinded by his addiction to gambling and he is too sure of himself. He feels he has better odds of winning than the average person, because of this he lets his guard down. He is so confident that his frog is the best jumping frog in Calaveras county, he does not consider any other ways of losing. This leaves him vulnerable, and the stranger takes advantage of the situation. And then there is the stranger, who i ...

Great Ideas to Make Your 21st Birthday Memorable

Great Ideas to Make Your 21st Birthday Memorable Turning 21 is a rite of passage for Americans  since its the age when its finally legal to drink alcohol. Its the last milestone of official adulthood, with the right to vote set at 18, the right to marry varying by state, and the right to drive extended to kids as young as 16.   Getting stone-drunk on your birthday may sound like fun in theory, but it may make memories of the evening hazy later on. So here are some ideas to bring in your big 21 like a mature adult. Travel Someplace New Make your 21st year the year of globe-trotting. You dont need a big budget to travel. Ditch the lavish hotels, and go for small, inexpensive ones, or even check out hostels. You can also connect with friends abroad and stay with people you know. That way, you get to experience the local flavors and a great cultural experience.   Even if your budget doesnt allow for overseas travel, try to find a way to get out of your comfort zone for a while, to meet new people and experience new things.   Visit Your Childhood Home If you have relocated since your childhood, visit the place you were born. Meet old neighbors, family friends, and people you once knew. Perhaps they have pictures or stories to share with you. When you revisit your place of birth, you realize what a long way youve come.   Of course, if its not possible to make the visit, or if childhood memories of your birthplace arent happy ones, you can take some time to reconnect with old acquaintances and family you havent seen or spoken to in a while. Birthdays are a good time to look back on all youve achieved.   Donate to Charity How about giving away all the stuff that you have grown out of? Find a charity organization that will be happy to collect your old belongings. There is a certain joy in giving. You will cherish this memory forever. Drink Responsibly If you plan to go out partying with friends, make sure to have someone sober to drive you home safely or that you have a smartphone to contact a taxi or a ride-share service. No driving after youve been drinking alcohol. Reflect on Your Milestones and Plan Ahead As you grow older, you are also supposed to grow wiser. Your 21st birthday is the perfect occasion to plan your future. Look back at the milestones you achieved and ponder about your life ahead: What do you want to do over the next year? How do you plan to improve your life? What are the mistakes you never want to repeat? Quotes About Getting Older And finally, here are a few quotes that may give you inspiration for your 21st birthday: The man who views the world at fifty the same as he did at twenty has wasted thirty years of his life. – Muhammad Ali When a man is tired of life on his 21st birthday it indicates that he is rather tired of something in himself. –​ ​F. Scott Fitzgerald At twenty years of age, the will  reigns; at thirty, the wit; and at forty, the  judgment.   –  Benjamin Franklin Live as long as you may. The first twenty years are the longest half of your life. – Robert Southey Nature gives you the face you have at twenty, but its up to you to merit the face you have at fifty. – Coco Chanel How swift have flownTo me thy girlish times,A woman  grown  beneathMy heedless eyes!In vain I rackMy fancy to believeThe almanac,That speaks thee twenty-one.– Charles Lamb

Affirmative action Reverse discrimination essays

Affirmative action Reverse discrimination essays Affirmative Action = Reverse Discrimination We are all aware that discrimination took place over 50 years ago. What some might not be aware of is that because of the actions of our ancestors, we, white males, are held responsible and are penalized because of these actions. Affirmative action is a way to help minorities in sex and race to get accepted into colleges or get hired for jobs while the white males suffer from what took place over 50 years ago. Affirmative action is reverse discrimination. It is unconstitutional, and America has come a long way since 1964. Since affirmative action started taking place, white males are indirectly being penalized in the educational and job fields today. Affirmative action is just reverse discrimination against whites and males because people like to try to get a diverse look to their business or university. By admitting a person to a university with the same scores because the schools population of that specific race is not that high than we are just traveling down the same path we were at 50 years ago with discrimination. Using race as a plus factor in admittance to a university can also raise other race problems. As Ann Coulter said, For the first time I am looking at her as a black women and myself as a white women. Using race, as a plus factor will just stir up more discrimination indirectly because people would know the minority was probably accepted because of their race, rather than merit. Affirmative action to help minorities earn jobs or acceptance to college will only help the middle to upper class people. That is the way affirmative action works right now. As Christopher Edrey said, Race is different than any other plus factors because race is not something that any of us can control as well as the discrimination that went on years ago. Although affirmative action is used to help out minorities and sexes with admittance to univers...

Exploring puzzle plots, their representation of events and complex Dissertation

Exploring puzzle plots, their representation of events and complex characters and the roles of each player the invisible story t - Dissertation Example These elements and entities could commonly be said to include storyline, characters, plot, audience, setting, and acting – and these could be said to compose of the soft side of filmmaking. At the hard side, elements and factors such as shooting, sound, lighting, editing, cinematography, effects and publicity also go on to get the film done. A combination of both the soft and hard sides of the film making process contribute to the determination of the success or otherwise of a film. As far as the present study is concerned, much attention shall go into the soft side of film making, which comprises of elements such as storyline, plot, setting, audience, narrative, and characters. These aspects are selected because of the singular influence that they have in determining what an end user looks out for in a good or bad movie (Krzysztof, 2001). Interestingly, how well a film producer is able to put together all these forms and motifs of films together goes a long way to determine w hat would later come to be known as the success or failure of the movie. In most cases, when film reviewers are movies, they do so based on most of these factors and so they will remain the focus of the dissertation. Having said this, it is important to point out that the end user of films is of prime importance in this study. This is because most of the efforts of the film maker are directed at giving the end user, who is the viewer, some level of satisfaction. Not long time ago, most filmmakers are said to have viewed the end user as someone who would want to perceive movies as a passive act and so did not expect the viewer to be so much involved in decoding the movie. Imperatively, film makers presented viewers with straight forward movies that were so easy to understand and comprehend from their beginning to their end. From the 1990s, there seemed to be a paradigm shift where most filmmakers started seeing the act of viewing movies as an active practice and so the need to make t he viewer play some kind of role in understanding what the whole movie was about. This is what in the opinion of many brought about the birth of quite unusual line of movies including what has come to be known as puzzle films. Generally, a puzzle film is one that gives the viewer a line of responsibility in puzzling out the plot of the movie, the solutions involved, as well as the general turn of events in the movie (Bordwell, 2002). Research Problem Several movie experts, students and teachers what has become a new trend in the presentation of the plots of movies whereby the viewer is given so many roles to play in the form of solving a puzzle of what the plot is about and how the general development of the movie unfolds. From this perspective, there are two major schools of thought that can be identified. First, there are those who hold the opinion that the fact that movie is an art should end with the movie maker and not the end user. Ultimately, these people believe that movies should be presented to the viewer as a finished product so that comprehension of the movie, its development and its value can come forth easily and without any mental stress (Borges,2002). These group of debaters therefore align themselves to the traditional way of constructing movie plots whereby the viewer visualizes the movie as a continuous linear process, just a it happens in out everyday type of narration of stories. But as much as the

Answer both parts Essay Example | Topics and Well Written Essays - 1000 words - 1

Answer both parts - Essay Example It will be useful in the research because it will provide insight of what happens in the community. It addresses the use of media in addressing contemporary phenomenon of language manipulation. What is more interesting in this article was that it is the human beings that manipulate language the conditions of the other human being in the prison. Even though the international human rights are enumerated still the prisoners are tortures and deprived of basic needs. The implication is that these laws are made ti protect the prisoners and at the same time they are broken by the use of language to make the situation later than the normal conditions. There is knowledge gap that need to be addressed as early as possible in order to investigate And find out how the use of language contribute to the violation of human rights that are accepted internationally. The term originated from the United States’ President George Bush that coined and subsequently used it on 20th September 2001 through his government. Accordingly, the Western media picked it up to refer to a global military, legal, conceptual as well as political war against regimes linked supportive to terrorist’s activities, as well as terrorist-attached organizations. War on Terror, ‘The war on terror (Global War on Terrorism) is a global military movement that instigated after 11th September 2001 terrorist invasion of the US. The United States later spearheaded a coalition comprising of other NATO as well as non-NATO countries in this war campaign to extinguish al-Qaeda as well as their associated militant extremist groupings. The term always meant the Muslims nations linked to Islamic terrorism groupings such as al-Qaeda and their affiliates. The current US admiration replaced the term with the Overseas Contingency Operation but still drives similar agendum and objectives of the initial President Bush’s â€Å"War

Edward Snowdens NSA Leaks Assignment Example | Topics and Well Written Essays - 500 words

Edward Snowdens NSA Leaks - Assignment Example The revelation was a show of gross violation of civil liberties. When Snowden resigned from CIA, he started working as a contractor at the NSA facility in the United States Military base in Japan. Snowden had excellent computer skills and was given top secret clearance. At the time, there were a lot of opportunities for contractors as the United States security outsourced intelligence tasks to outside private companies. Snowden found out the all-consuming NSA surveillance activities. He was also keen to notice that the mechanisms that were built into the United States system to keep NSA in check were not working. While working for one of the 13 hubs that spied on Chinese interests, he made anonymous contacts with journalists and leaked top-secret information to them. When he took a new job with the Booz Allen Hamilton, he got access to the list of machines that had been hacked by NSA from across the globe. He was among those who were allowed to look at the system. Other people with t op secret clearance did not have the permission to view all the classified files. Snowden was able to open files without leaving any electronic trace. He was a ghost user. As an administrator, he managed to persuade others to give him their login details. Snowden used his authority as a sysadmin to download documents to thumb drives. He was able to reach the NSA servers remotely from Hawaii. After completion of four weeks in his new job, he claimed to be unwell and requested for unpaid leave from his bosses at Booz. Then, he disappeared. There are a number of measures that should have been ensured to prevent Snowden’s leaks. Firstly, the top secret clearance should have been given to people with clear motives who have passed integrity tests. Secondly, there should have been a strong security policy barring any staff from disclosing his/her login details to prevent unauthorized access to files.  

Discuss Abraham Maslow's theory (hierarchy) on motivation, Essay

Discuss Abraham Maslow's theory (hierarchy) on motivation, particularly how evident and effective it is in our day-to-day decisions, actions and (college) study patterns - Essay Example Abraham Maslow in developed the theory in 1943. This theory aimed at understanding why the needs of individuals change over time. Abraham Maslow named this theory as the needs hierarchy of employees. He developed that there is a difference between the motives and drives and every individual has nine main needs and motives to work. He developed a hierarchy of the needs and expressed them as featured in the diagram below. 1. Biological requirements: these needs include the basics like sunlight, food, water, sexual expression, rest, and oxygen. These are the basic requirements in everyone’s lives without which anyone would die. 2. Safety needs: The need for security, comfort, tranquility, freedom from fear, and threat from the environment. These needs form the next highest needs of a human being. If these needs are not met, individuals could fell inferior and helpless and unsatisfied. 3. Affiliation needs: these refer to the needs of attachments, affection, love and belonging. If these needs are not met individuals would loss confidence however if a persons needs are satisfied the individual would become a self – confident. 4. Esteem needs: These refer to the individual need for achievement, self – esteem, independence, prestige, attention and appreciation. These needs basically refer to the need for a stable life and respect from others. 5. Knowing and Understanding: It is human nature to have a need to know and understand the various things around one self. This need is based on the curiosity, experimenting, philosophizing, learning and exploring. 9. Self – actualization needs: These are the highest form of needs in an individual’s life. These refer to the need of individuals to have a clear need to know them selves completely and develop to the full potential (Maslow, 1998). Maslow argued that each of these needs required to be fulfilled in the order of the hierarchy since the needs would not be effective motivators

Science, Technology, Engineering and Mathematics Education Article

Science, Technology, Engineering and Mathematics Education - Article Example The first section of the article has been set apart to make an in-depth study of the STEM education situation in the US utilizing all the data available from previous studies. The second section comprises of a detailed review of the existing federal programs in this context, with a focus on a few selected programs. The third and final section has dealt with the legislative options being considered by federal authority to implement remedial measures. The article introduces the topic by saying that many studies had found the country lacking in sufficient numbers of students, qualified teachers and skilled practitioners in STEM sectors. In the article, the gravity of this situation is described using relevant figures and the measures were taken by the government to rectify this problem are also analyzed. It is pointed out that in a recent international assessment, carried out among 15-year old students, â€Å"the US ranked 28th in math literacy, and 24th in science literacy (Kuenzi, 20 08, p.1).† The article also has suggested that this has to be understood in the backdrop of â€Å"many US math and science teachers lack(ing) an undergraduate major or minor in those fields† (Kuenzi, 2008, p.1). It is specifically noted in this article that â€Å"the US ranks 20th among all nations in the proportion of 24-year olds who earn degrees in natural science or engineering (Kuenzi, 2008, p.2).† The legislation introduced in the 110th Congress based on previous study reports have been thoroughly scrutinized by Kuenzi’s article. The purpose of the report is stated as â€Å"to put these legislative proposals into a useful context† (Kuenzi, 2008, p.3)

MKT Assignment 01 Essay Example | Topics and Well Written Essays - 750 words

MKT Assignment 01 - Essay Example Bob Iger has set an example of excellent leadership along with Steve Jobs and Hervey Weinstein. These diversifications involved purchasing Pixar, Miramax and now recently Marvel. What makes this deal a major eye-opener is the change in Disney's outlook as an entertainment studio for young children. Where, acquisition of Marvel introduces Disney to a more mature market which involves teenagers and adults as well. Analysts see the deal in a very positive light as both companies have very popular brands and are equally established. It also brings much curiosity how Disney plans to bring Marvel characters and mix with Disney characters, or make their presence in Disney theme parks and movies. This article explains an excellent example of a tactic in in global market entry strategies which is mergers and acquisitions. Although Marvel and Disney belong to similar national boundaries, their global reach makes them indifferent to culture differences and national boundaries. The article first highlights previous marketing ventures such as acquiring Pixar animated studios, which brought out a more flourishing output for market of younger children such as, Toy Story and Finding Nemo. Bob Iger then took a major step of acquiring Marvel Entertainment which is also an indirect competitor of Disney. There were two things that motivate Bob Iger to make a more risky decision. Firstly, Pixar made four releases since acquisition from Disney that grossed $ 2 billion in worldwide ticket sales. Secondly, Marvel made a major success from the movie Iron Man, increasing their market value through popularity. This popularity allowed marvel to sell off at a significant premium market price, a benefit which would not have come without major successes such as Iron Man and X-Men. The article highlights a major example as to how companies assess valuation before striking a major business deal. One of the possible challenges in international marketing of Disney comes from their target market. The attributes of Disney's market is young and below or early teenage compared to Marvel and this may clash with Disney's existing brand image as an entertainment production only for children. Disney may choose to take both companies separately, showing no sign of any link between brands of either company, but the acquisition brings immense opportunities. Acquisition of Marvel will allow Disney to reach out to a larger market under their domain without affecting its own brand image. Speculations claim that Disney may also take the opportunity of taking characters from both the companies and bring out more creative combinations in their coming movies, which projects enormous profits with as much risk. The article concludes however, this is a win-win approach for both the co mpanies as it not only broadens their opportunities for future movies but the benefit of sharing resources for future productions. Global market entry strategies also aid in competing with rival companies, such as in this case, Time Warner. Time Warner however made a major merger with AOL which now makes them the world's largest media and entertainment conglomerate, owing to its large number of subsidiaries. Two of many AOL Time Warner subsidiaries are Warner Bros. Entertainment and DC comics which are direct competitors of Disney Entertainment and

Discuss Abraham Maslow's theory (hierarchy) on motivation, Essay

Discuss Abraham Maslow's theory (hierarchy) on motivation, particularly how evident and effective it is in our day-to-day decisions, actions and (college) study patterns - Essay Example Abraham Maslow in developed the theory in 1943. This theory aimed at understanding why the needs of individuals change over time. Abraham Maslow named this theory as the needs hierarchy of employees. He developed that there is a difference between the motives and drives and every individual has nine main needs and motives to work. He developed a hierarchy of the needs and expressed them as featured in the diagram below. 1. Biological requirements: these needs include the basics like sunlight, food, water, sexual expression, rest, and oxygen. These are the basic requirements in everyone’s lives without which anyone would die. 2. Safety needs: The need for security, comfort, tranquility, freedom from fear, and threat from the environment. These needs form the next highest needs of a human being. If these needs are not met, individuals could fell inferior and helpless and unsatisfied. 3. Affiliation needs: these refer to the needs of attachments, affection, love and belonging. If these needs are not met individuals would loss confidence however if a persons needs are satisfied the individual would become a self – confident. 4. Esteem needs: These refer to the individual need for achievement, self – esteem, independence, prestige, attention and appreciation. These needs basically refer to the need for a stable life and respect from others. 5. Knowing and Understanding: It is human nature to have a need to know and understand the various things around one self. This need is based on the curiosity, experimenting, philosophizing, learning and exploring. 9. Self – actualization needs: These are the highest form of needs in an individual’s life. These refer to the need of individuals to have a clear need to know them selves completely and develop to the full potential (Maslow, 1998). Maslow argued that each of these needs required to be fulfilled in the order of the hierarchy since the needs would not be effective motivators

MKT Assignment 01 Essay Example | Topics and Well Written Essays - 750 words

MKT Assignment 01 - Essay Example Bob Iger has set an example of excellent leadership along with Steve Jobs and Hervey Weinstein. These diversifications involved purchasing Pixar, Miramax and now recently Marvel. What makes this deal a major eye-opener is the change in Disney's outlook as an entertainment studio for young children. Where, acquisition of Marvel introduces Disney to a more mature market which involves teenagers and adults as well. Analysts see the deal in a very positive light as both companies have very popular brands and are equally established. It also brings much curiosity how Disney plans to bring Marvel characters and mix with Disney characters, or make their presence in Disney theme parks and movies. This article explains an excellent example of a tactic in in global market entry strategies which is mergers and acquisitions. Although Marvel and Disney belong to similar national boundaries, their global reach makes them indifferent to culture differences and national boundaries. The article first highlights previous marketing ventures such as acquiring Pixar animated studios, which brought out a more flourishing output for market of younger children such as, Toy Story and Finding Nemo. Bob Iger then took a major step of acquiring Marvel Entertainment which is also an indirect competitor of Disney. There were two things that motivate Bob Iger to make a more risky decision. Firstly, Pixar made four releases since acquisition from Disney that grossed $ 2 billion in worldwide ticket sales. Secondly, Marvel made a major success from the movie Iron Man, increasing their market value through popularity. This popularity allowed marvel to sell off at a significant premium market price, a benefit which would not have come without major successes such as Iron Man and X-Men. The article highlights a major example as to how companies assess valuation before striking a major business deal. One of the possible challenges in international marketing of Disney comes from their target market. The attributes of Disney's market is young and below or early teenage compared to Marvel and this may clash with Disney's existing brand image as an entertainment production only for children. Disney may choose to take both companies separately, showing no sign of any link between brands of either company, but the acquisition brings immense opportunities. Acquisition of Marvel will allow Disney to reach out to a larger market under their domain without affecting its own brand image. Speculations claim that Disney may also take the opportunity of taking characters from both the companies and bring out more creative combinations in their coming movies, which projects enormous profits with as much risk. The article concludes however, this is a win-win approach for both the co mpanies as it not only broadens their opportunities for future movies but the benefit of sharing resources for future productions. Global market entry strategies also aid in competing with rival companies, such as in this case, Time Warner. Time Warner however made a major merger with AOL which now makes them the world's largest media and entertainment conglomerate, owing to its large number of subsidiaries. Two of many AOL Time Warner subsidiaries are Warner Bros. Entertainment and DC comics which are direct competitors of Disney Entertainment and

Tourism Economics Essay Example for Free

Tourism Economics Essay Overview According to Dr. Warren H. Lieberman (1993), yield management or revenue management is the practice of maximizing profits from the sale of perishable assets by controlling price and inventory and improving service.   Sheryl E. Kimes of Cornell University, in turn, defines yield management as the control of customer demand through the use of variable pricing and capacity management to enhance profitability.   Finally, Kevin Donaghy, et. al. put forward in 1995 that yield management   is a revenue maximization technique which aims to increase net yield through the predicted allocation of available capacity to predetermined market segments at optimum price. Yield management (YM) has become widely accepted and used by capacity-constrained hospitality and tourism organizations in order to achieve optimum resource utilization and ensure wealth maximization.   Ã‚  For the use of this paper, we shall focus on the hotel industry. Yield Management Hotels Yield management in hotels, as Lieberman (1993) concisely puts, is the use of   information, historical and current, in combination with policy supports, procedural supports, and statistical models, to enhance a hotels ability to carry out a number of common business practices and thereby increase both its revenues and its customer-service capabilities.[1] Hotel capacity is not part of the institution’s inventory, and thus continuous operation without occupancy translates to overhead and opportunity costs.   The yield management approach allows the management to avoid these costs by providing a rational and systematic framework for management decisions.   Huyton et al. (1997) argues that the hospitality and tourism industries of the 90s are best remembered for their adaptation and refinement of yield management systems. Preconditions of YM Kimes (1997) identifies five preconditions for the successful application of YM.   These are: Fixed capacity Hotels are capacity-constrained, i.e., their main products or goods cannot be classified in their inventory. These products or goods are perishable. Capacity can be changed by increasing the number of rooms, for instance, but this entails significant capital outlay, which is discussed next. High fixed costs Adding incremental capacity to a hotel is very costly and time-consuming.   These resource constraints (fund allocation process, planning and construction time, etc.) lead to the fact that capacity cannot be adjusted rapidly. Low variable costs The cost that hotels incur by booking a guest in a room that would otherwise be vacant is classified as a low variable cost. Time-varied demand Due to high fixed costs, hotels cannot match their capacity easily to correspond to peaks and troughs in demand.   Donaghy, et al. (1995), bolstering Kime’s explanation, argues that hotels can benefit during demand fluctuations or variations.   They can do this by controlling capacity when demand is high and relaxing that control when demand is low. Reservation systems are very beneficial in efficient demand management as products and goods are allocated prior to consumption. Similarity of Inventory Units As a general rule, YM systems operate in a situation where inventory units are similar.   Hotel rooms are basically similar. Ingredients of YM Differential pricing is one of the foremost ingredients of YM.   As a prerequisite, hotels must be able divide their customer base into distinct market segments, in order to apply the principles of differential pricing. A manager will be more confident in his/her decisions regarding the acceptance or denial of reservations when he/she is familiar with their organization’s booking and demand patterns. A sound forecasting system for peaks and troughs in demand, based on good knowledge of sales and booking data is essential in the manager’s task of effectively aligning supply and demand.   YM, according to Kimes (1997), is essentially a form of price discrimination[2]. The YM systems being used by hotels and airlines rely on opening and closing rate bands. Logically, periods of low demand prompt the service operator to offer discount prices. Conversely, periods of high demand will normally see the closing off of these discounts.   Ã‚  Offering multiple rates, on a different note, may enable the manager to align price, product and buyer in a profitable manner achieve a greater net yield and therefore. Another essential YM ingredient is overbooking. Overbooking levels are systematically set using historical data, present developments, and forecasted activities that are directly or indirectly related to the business operation of the hotel. As a final ingredient in a good YM system, an effective management information system should be present to handle the substantial amount of information needed for the construction of effective management decisions. YM approaches in the hotel industry Donaghy et al. (1995) discussed three basic YM approaches to the hotel industry in consonance with Kimes.   These are: Rate Controls Under this approach, there are two methods being practiced.   The threshold curve approach or the control chart method deals with opening and closing rate classes. This method makes use of the booking curve as a base. The bid price system is the second method, and it is based upon algorithms.   Put simply, it is a shadow process of the capacity constraint. Availability controls The availability controls approach is based upon the guests’ minimum and maximum lengths of stay.   It isolates arrivals, which, in turn, are managed by manual and/or computerized systems. Allocation approaches Originally, this approach made use of the expected marginal seat revenue (EMSR).   He further explains that it allows the allocation of inventory to price in order to develop booking limits for different categories[3] (Donaghy et al., 1995).   Bedrooms can be booked at the maximum rate as long as they are available.   However, they but may be restricted at lower discounted prices.   Revenue maximization for a given demand and capacity constraint is the focus of this approach.   Donaghy et al., quoting Yeoman and Ingold (1997), proposed an equation for yield management: Yield management : a chaos paradigm x rationale / normative decision model = logical incrementalism. The equation simply means that in an economic and political environment influenced by chaos theory, YM contributes to better decision-making processes. Importance of YM in the Hotel Industry The analysis of actual costs the factor that ultimately influences profitability is a requirement of yield management in its capacity management.   Following a logical pattern, decisions are more likely to generate more efficient yield-focused capacity management methods when they take account of and are based on cost of sales. Of course, the importance of forecasted demand, booking demand patterns and overall historical data cannot be undermined.   This is the main reason why yield is a crucial factor in adding `value to managing capacity. The yield segmentation process (YSP) is one such method that accomplishes this.   By incorporating incurred costs, YSP ultimately adds value to managing capacity.   Cross (1997) identifies segmentation as one of the steps in yield management. The YSP, put simply, aims to determine how much a customer is willing to pay.   By determining accommodation value of targeted audiences, YSP becomes instrumental in identifying a hotel’s target consumers for a given time period. A hotel manager derives answers from the YSP provides using a comprehensive segmentation of market segments, existing and potential. Because of this, practitioners are provided with reliable information and are therefore better-equipped for decision-making, specifically in the following aspects: price structures, preferable target markets (within the context of yield value), potential profit/yield per market segment, actual costs of supporting each market segment and decision-making mechanisms for targeting new market segments. Hoteliers, not unlike most sectors of hospitality industry already analyze their market in their own ways, varying in degree or method of analysis. A manager’s capacity-management methods are not greatly modified when a yield-focused approach is incorporated.   Their analysis of decision factors are enhanced and therefore value is added through:   Delivery products or services that dynamically meets the needs and wants of clearly defined market segments   Shift in increased revenue results and focus from capacity utilization maximization (translating to overall revenue) for every segment to profit maximization within each segment. A comprehensive market segmentation performed by a team qualified hotel personnel is required to achieve these aims.   This team should utilize all resources and make use of all the expertise found in the organization. To illustrate, this requires participation from the hotel’s various departments: sales and marketing, rooms inventory, front desk, finance, accounting, conference and banqueting, and of course, the senior management. Based on the pooling of expertise from the said departments, the management is supplied with essential data on which sound decisions would be based. Yield management can be applied to a wide array of business processes. Successful integration and application will result in higher satisfaction levels for customers, and consequently greater revenues for the hotel. However, substandard integration and application will probably lead to lower customer satisfaction levels and loss of revenue and profit. It is not enough merely to say that a hotel practices yield management. The real question to be addressed is â€Å"how is yield management being practiced?† By addressing this, the hotel will be able to find out what it could do better.   Furthermore, the hotel, through experience and refinement, will be able to identify the additional benefits it could derive from yield management. A successful yield management program continuously evolves according to the needs of the organization using it. Various tools and performance measures have been designed to assist hotels to quantify the benefit streams arising from specific yield-management actions. It must be stressed that yield management is not a computer system.   Moreover, on a more simple definition, it is not a set of mathematical techniques.   Ã‚  To reiterate, yield management is a method or approach to increase revenues and improve service by being agile, dynamic, and responsive to market demand. It is a way of doing business.   It is no question that computer-based tools are very instrumental in achieving higher levels of success for a yield-management program. In this age, the gamut of yield management’s benefits cannot be achieved without the aid of technology-based tools.     These tools facilitate several intrinsic processes of hotel business: demand forecasting, reservation cancellation, and recording/analysis of no-show activity.   This gives the hotelier better foundation on which to base decisions such as: Determining when to restrict discounts Estimating the displaced revenue of transient demand Recommending and controll reservation availability based on particular lengths of stay and rate Applying YM methods appropriately, a hotel can achieve better effectiveness in its business operations.   The results include the following:   Effective pricing or hotel rate structure Prudent limitations on the number of reservations for each room during any time frame, founded on the expected incremental profitability of each reservation. High adaptability of reservation policies leading to well-informed decisions on inventory-control actions Effective and profitable negotiations for volume discounts High responsiveness in providing guests/customers with the product or service they want or may want, coupled with profitable complementation of other hotel services/facilities. A generally healthier revenue generation from current and potential businesses Appropriate empowerment of reservation agents, thus making them more effective business arms. Limitations of YM in the Hotel Industry After establishing the applicability and approaches of YM in the hotel industry, we now discuss the arguments for YM’s limitations as compared to the applicability to the industry that pioneered the use of YM – the airline industry. Multiple night stays An airline seat’s use is limited to a day and a night. Hotel rooms, on the other hand, are booked on an entirely different basis. Hotel guests may arrive on off-peak or low-rate days and stay multiple nights, possibly through some peak or high-rate days. This situation translates to a dilemma regarding the appropriate rate for each guest. Multiplier effect A hotel’s accommodation is but one of the revenue-generating functions of the establishments.   Restaurants, health and wellness facilities, banquets, conference halls, and leisure facilities contribute significantly to the hotel’s profitable operations.   A hotelier is thus prudent to mind all the establishment’s revenue-generating functions and departments and ensure that they become complementary to each other. Lack of a distinct rate structure Hotels seldom have rate restrictions that airlines impose on their passengers. To illustrate, travelers who have paid regular rates are hindered from some benefits appropriated to those passengers who have availed of leisure rates. Decentralization of information Kimes (1997) states that hotel bedrooms in group hotels are often booked at rates below expected â€Å"because the central reservation system is not linked in the unit hotels property management system†. Conclusion The effectiveness of a yield management system is based on the depth of the understanding of the necessary ingredients, preconditions, limitations and decision-making variables of an industry. Flexibility and system adherence are indispensible requirements of any proposed system.   With these conditions in mind, the yield management system is optimized managing capacity profitability. Profit enhancement is the bottom line for YM. In hotel industries, this translates directly to the simultaneous improvement of occupancy and rate. Focusing on either one as a separate goal only   optimizes capacity utilization.   Capacity utilization optimization does not necessarily optimize yield. Yield management systems, applied correctly, can manage capacity profitably in hotels and most tourism and hospitality industries, if not all. Capacity management and yield management must not be confused with each other.   Capacity management refers to the efficient use of available space with the fundamental aim of improving overall revenue.   YM, in turn, also strives for the efficient use of available capacity.   However, its focus is on profit optimization rather than revenue optimization. Yield management is not a panacea for a hotel’s ailing business operations.   It is not a way of luring customers to pay higher rates or for them to simply spend more while in the hotel.   It is a continuously evolving process that, if applied correctly, can increase a hotels revenues and at the same time, be responsive to its market’s demands, enabling it to deliver effectively the goods and services best suited to the wants and needs of its customers.   How well yield management works for a hotel depends on how well the program is designed and implemented. BIBLIOGRAPHY   Belobaba, Peter. â€Å"Application of a probabilistic decision model to airline seat inventory control†. In Operations Research, 37:2. 183-197. 1989 Cross, Robert. Revenue Management.   New York: Broadway Books. 1997 Donaghy, Kevin. and McMahon, Una. â€Å"Managing Yield: A Marketing Perspective†. In Journal of Vacation Marketing, 2:1, 655-662. 1995 Donaghy, Kevin, McMahon, Una and McDowell, D. â€Å"Yield Management: An Overview†. In International Journal of Hospitality Management, 14:2, pp. 139-150. 1995 Donaghy, Kevin, McMahon-Beattie, Una., Yeoman, Ian. And Ingold, Anthony.   Ã¢â‚¬Å"The Realism of Yield Management†. In Progress in Tourism and Hospitality Research 1:4. 187-195. 1998 Huyton, Jeremy, Evans, P, and Ingold, Anthony.   Ã¢â‚¬Å"The legal and moral issue surrounding the practice of YM, Viewpoint†. In International Journal of Contemporary Hospitality Management, 9: 2,3. 84-87. 1997. Kimes, Sheryl. â€Å"The Basics of Yield Management†. In Cornell Hotel and Restaurant Administration Quarterly, 30:3. 14-19. 1989 Kimes, Sheryl. â€Å"Yield Management: An Overview†. In Yield Management, Strategies for the Service Industries. (Eds) Yeoman, Ian and Ingold Anthony., London: Cassell. 3-11. 1997 Kimes, Sheryl.   â€Å"The Strategic Levers of Yield Management†. In Journal of Service Research, 1:2, 156-166. 1998 Lee-Ross, Darren. â€Å"Yield management in hospitality SMEs†. In International Journal of Contemporary Hospitality Management, 9:2,3. 66-69. 1997 Lieberman, Warren.H. â€Å"Debunking the Myths of Yield Management†. In Cornell Hotel and Restaurant Administration Quarterly, 34:1,   34-44. 1993 Orkin, Eric. â€Å"Boosting our bottomline with yield management†. In Cornell Hotel and RestaurantAdministration Quarterly. 28: 4,.52-56. 1988 Orkin, Eric. â€Å"Yield management makes forecasting fact not fiction†. In Hotel and Motel Management, August 15, 112-118. 1988 Sieburgh, Jules. â€Å"Yield Management at Work in the Royal Sonesta†. In Lodging Hospitality, October issue, 235-237. 1988 Yeoman, Ian and Ingold, Anthony.   Ã¢â‚¬ Decision-making†, In Yeoman, Ian and Ingold, Anthony (Eds) In Yield Management: Strategies for the Service Industries. 101-119. London: Cassell. 1997 [1] Warren Lieberman. â€Å"Debunking the Myths of Yield Management†. In Cornell Hotel and Restaurant Administration Quarterly, 34:1,   34-44. 1993 [2] Sheryl Kimes. â€Å"Yield Management: An Overview†. In Yield Management, Strategies for the Service Industries. Yeoman, Ian and Ingold Anthony (eds). London: Cassell. 3-11. 1997 [3] Kevin Donaghy and Una McMahon. â€Å"Yield Management: An Overview†. In International Journal of Hospitality Management, 14:2, pp. 139-150. 1995

The A320 Is The First Launched Engineering Essay

The A320 Is The First Launched Engineering Essay In this assignment, I was selected one civil aircraft which is A320-200. Generally, the family of A320 consists are A318, A319, A320 and A321. I would like to prefer A320-200 because of the aircraft is better than other variants. This aircraft was manufactured as commercial passengers jet airliner by Airbus. The A320 is best-selling aircraft since launched and received a lot of order around the world especially from Europe and Asia. The aircraft was designed a short body and narrow compared to another variants. It also is able to accommodate up to 220 passengers which are consists 150 seating in two class cabin and up to 180 seating in high density layout for a low cost. The advantage is this aircraft used digital fly-by-wire control systems. This system used electronic interface to replaces the manual flight control. The replacement of the control systems are for protected airframe structural to obtain higher safety, to reduce pilot workload and also to make aircraft stability and s moothness during flight. The A320 is the first launched among the A320 family in March 1984. The first flight in 22 February 1987 and introduce by Air France in 28 March 1988. The A320 families typically used digital fly-by-wire control systems and control the aircraft by joystick at side-stick usually on right hand side, in commercial aircraft. Since the introduction A320 family, Airbus industry gets many order form airliners in total 5 323 aircraft that have been delivered before August 2012. The first faster selling aircraft in the world had been recorded from 2005 to 2007. The development A320 by airbus industries are able to compete with latest aircraft such as Boeing 737, 717, 757 and McDonnell Douglas MD-80. The range A320-200 usually is about 3 300 nautical miles with 150 passengers on board. It is can accommodate up to 220 passengers and the capacity of cargo is about 37.41 m3. The aircraft length and wingspan which are 37.57 m and 34.01 m. A320-200 offered with a maximum takeoff weight (MTOW) of 73 500 kg, maximum landing weight of 64 500 kg, maximum zero fuel weight of 61 000 kg and empty operating weight 42 100 kg. The two engines used are CFMI CFM56-5s or IAE V2500s and the thrust between 113 to 120 kN. The minimum cruise speed that the aircraft can fly is about 811 km/h and the maximum cruise speed is 875 km/h. The maximum capacity of fuel that able to accommodate is 53 699 kg. The more specification and performance of this aircraft it shows in the table below. A320-200 Fuselage width: 3.96 m Fuselage height: 6 m Fuselage length: 37.57 m Cabin length: 27.51 m Cabin width: 3.7 m Cabin height: 2.13 m Empty operating 42 100 kg Max Zero Fuel 61 000 kg Max Takeoff Weight 73 500 kg Max Landing Weight 64 500 kg Max fuel capacity 53 699 kg Normal cruise 811 km/h Max cruise 875 km/h Max ceiling 12 131 m Take off field length 2 158 m Landing field length 1 899 m Seating capacity 180 Cargo capacity 37.41 m3 Engines IAE V2500 series or CFM International CFM56-5 series Thrust 111-120 kN The specification of A320-200 Pre-flight Preflight is the first phase before they can start a journey. There have several procedures in airport before the aircraft can takeoff. Preflight it also known as push back or taxi out. The aircraft is pushed backward away from the gates by tugs. Tug is vehicles that used to push the aircraft. After the aircraft get out from its gate, then the aircraft move to runway flow by taxiway. The movements of aircraft through taxiway at very slow speed and they require clearance before the aircraft make a movement. Based on this assignment, I have chosen one civil aircraft A320-200 and the destination of flight from origin Kuala Lumpur International Airport to Jakarta Airport. Before flight, the maximum of payload must be calculated. Below is the calculation maximum payload that the A320-200 is able to carry. Max Takeoff Weight (MTOW) : 73 500 kg Max Landing Weight (MLW) : 64 500 kg Max Zero Fuel Weight (MZFW) : 61 000 kg Dry Operating Weight : 42 100 kg Flight distance : 1 144 km Mean speed : 811 km/h Fuel flow : 2 600 kg/h Reserve fuel : 13425 kg The calculation of maximum payload that the aircraft is able to carry Flight time : : Flight fuel : : Payload during takeoff : : Payload during landing : : Payload of MZFW : : As the aircraft can operate safely, the lowest total payload based on that calculation is chosen. So, the maximum payload that the aircraft is able to carry is 8 975 kg. Take-off After calculated of maximum payload that the aircraft is able to carried, the aircraft will proceed to takeoff. When the pilot ready to takeoff and approved clearance by Air Traffic Control, the aircraft may continue action by release the aircraft brake, forward the throttle and increase slightly. The A320-200 required takeoff distance is about 2 158 m. The lift created because of movement of air through the aerodynamic wings will produce difference pressure which the pressures below the wing get high pressure than above the wings. When the aircraft reached takeoff speed within 180 mph and the higher pressure at below both of wings obtained, then the lift produce will cause the aircraft can fly (also known as Vr). The aircraft fly until reach initial climb distance 35 feet. There are lots of factors that can be effect on takeoff performance. Major factor is aircraft weight. The weight of the aircraft will effect on takeoff distance and the takeoff speed. Because of heavier weight, the aircraft require more lift force to attaint fly by increasing the speed to produce high pressure at both wings. The limitation is set to ensure the aircraft is not overweight to operate safely. Before flight, make sure that the weight of aircraft no exceeds the maximum takeoff weight (MTOW). Based on the information of the aircraft, the engineer already set the maximum takeoff weight is 73 500 kg. Temperature can be affected takeoff performance. This is because the efficiency of engines it is depends on air temperature at surrounding. The high temperature can cause lower thrust generated by an engine. This happen because the totals drag it is more nearly of the total thrust. So, the aircraft need longer takeoff distance to attaint higher speed. At the origin airport, the temperature surrounding is about 30oC. That temperature is not too high so aircraft can takeoff with normal distance and speed. Flap setting also can be effect on takeoff performance. Because of flap setting give effect to aerodynamic drag. Usually, most of civil aircraft set the flap is about 10 to 15 degree during takeoff. The used of flap can reduce takeoff distance but increase in flap setting due to increase in drag. Increase in drag will decrease the angle of climb. So the aircraft need longer time to reach the level altitude. In addition, increasing takeoff distance will occur if the airframe contaminated by frost, ice or snow during takeoff and reduce takeoff performance. Climb Climb is after takeoff phase. Climb is an operation of aircraft increase the altitude until reach cruising level. Usually, commercial aircraft leaves the ground with rate of climb 257km/h and at 15 degrees angles of climb. To ensure the aircraft climb with the shortest distance and time, the angle of climb and rate of climb must be calculate before flight. This is important to know the angle and rate of climb to ensure the aircraft extremely maintain lift until reach cruising altitude with appropriate time and distance. The climb gradient is the ratio of height gained to the horizontal distance traveled by aircraft. It is depend on vary thrust, drag and mass of aircraft. To ensure the aircraft climb, the total thrust must be greater than total of drag. Thats mean the aircraft can fly if the excess thrust produce. Below is the calculation of climb gradient that I had been made in this aircraft. The thrust, drag and weight of aircraft are 49400 lb, 34580 lb and 162040 lb. Formula for climb gradient is (thrust drag) / weight Climb gradient: (49400-34580)/162040 : 0.091 The angle of climb is the angle between heights gained to the horizontal distance traveled by aircraft during climb. Below is the calculation for angle of climb. The formula of angle of climb Angle of climb: = sin-1 (thrust drag/weight) = sin-1 (49400-34580)/162040) = 5.22 The rate of climb is the vertical component of the speed, expressed in feet per minute. It depends on the airspeed (V) and the angle of climb or climb gradient. The rate of climb is important to ensure aircraft reach cruising altitude in the shortest time. Below is the calculation for rate of climb. The information is same with the calculation in above and the velocity of the aircraft is 438 knots. The formula in this calculation is V x (Thrust Drag) / Weight. Rate of climb: ROC = V (thrust drag/weight) ROC = 438 (49400-34580)/162040) ROC = 39.86 Cruise Cruise is a phase where the aircraft pass through the climb phase and ends when the aircraft descent for landing is initiated. Cruise also define where the flight journey are between climb and descent phase. Cruising altitude is determine by the pilot refer to flight planned and approved by air traffic control. After aircraft reached cruising altitude, the pilot may decrease the power to reduce fuel consumption and maintain the flight level. To maintain the flight level, the amount of lift is equal with the amount of weight. Mostly, the large aircraft fly around 35 000 ft and can be vary with the types of aircraft, length of flight, weather conditions, air turbulence and the location of other aircraft in the air. The largest percentages of trip time and trip fuel are consumed typically in cruise phase. The amount of fuel burn and total time can change by speed of aircraft and altitude that pilot selected. There are three options to identify the best range cruise, speed cruise and the best endurance cruise. Range is defined as distances of journey rely on the amount of fuel available. The maximum range of an aircraft is possible distance depend the maximum amount of fuel can be inserted. Specific range is the range performance of the aircraft at a moment in time. The specific range of this aircraft calculated below: given the total of fuel are 17 091 kg. Specific range = knot/fuel flow = 438/2600 = 0.17 = 0.17 17091 = 2905.47 km Endurance is the time that aircraft can remain airborne with the fuel available. It also defines as how long the time of an aircraft in the sky with the fuel available. It will be greatest when the fuel is used at the lowest possible rate. That mean the fuel flow used is minimum. Below is the calculation of specific endurance. Specific endurance = flight hours/fuel flow = 1.41/0.72 = 1.96 Descent Descent is defined where an aircraft decrease the altitude. Aircraft descent phase begin after an aircraft passed cruising phase and end when the aircraft approaching for landing phase. During descent, the aircraft altitude decrease slightly by reducing the thrust and power. When the aircraft speed decrease will make less of lift. Thus the aircraft will lower their altitude until reach approaching phase. The climb should be thrust greater than drag to produce excess thrust, but fly descent the aircraft drag must be greater than thrust to produce excess drag. To operated efficiency when descent, the top of descent point must be determine by flight crew to ensure that the aircraft is in correct level to start the descent phase. Top of descent point is a point at which the descent is initiated from the cruising level. Determine for top of descent point is based on the ratio 3:1 which means aircraft will require three nautical miles distance for every one thousand feet of aircraft altitude above ground. Based on this assignment, the flight level of that journey is 36000 feet. Refer to the ratio, 36000 feet is divided to 1000 equal to 36. Then 36 are multiply by 3 equal to 108. That mean 108 NM is needed for fly descent to the ground. During descent, pilot must consider of the descent gradient, angle of descent and the rate of descent. This is important to reduce descent distance thus reduce fuel consumptions. Descent gradient is the ratio of height descended to distance travelled by aircraft. The amount of drag must be greater than thrust, thus excess drag is produced. The formula of descent gradient is (drag-thrust)/weight. The drag, thrust, weight of aircraft are 34580lb, 24206lb and 162040 kg. Descent gradient = (34580 24206)/ 162040 = 0.064 Angle of descent also important to control the descent angle by reducing engine power and pitch angle. The pilot should make sure that the angle is correct by determine the appropriate angle. The formula is sin-1(Drag- Thrust) / Weight. a = sin-1 (34580 24206)/ 162040 = 3.67 The rate of descent is the vertical component of the speed, expressed in feet per minute. It depends on the true airspeed (V) and the descent gradient according the formula V (Drag Thrust) / Weight. The true airspeed of the aircraft is 438 knots. Rate of descent = 438 (34580 24206)/ 162040 = 28.032 Approach Approach also called final approach or final leg begins several miles from the airport. Final approach starts after the aircraft passed descent and end when the aircraft nearest to the airport for landing. In this phase, the approaching aircraft require from air traffic control to control and separated the aircraft within the same area either other aircraft leaves from airport or comes to airport. The appropriate aircraft speed for approaching about 121 knot to 140 knots to the ground. The operate smoothly when approach, the pilot must set the flap between 10 to 15 degrees and set full flap when the aircraft close to land. This is important to increase the drag so the speed of aircraft will reduce, thus the altitude also reduce. Before aircraft touch down the runway, make sure that the landing gear lowered at about 5nm from the touch down. So that, landing gear will increase the drag and make aircraft slowest. Approach slope is path of the aircraft follow its final approach till landing on a runway. Approach slope basically as the aircraft path slightly downward slope. A commonly used approach slope is 3Â ° from the horizontal. But they may vary steeper approach paths at every airport where depending on topography, buildings, or other considerations. The term glide slope is often applied to mean approach slope although to be correct it applies to the vertical guidance element of the Instrument Landing System. Landing Landing is the last part of the aircraft that return to the ground. It is a phase after an aircraft is passed through final approach. Landing phase begins from certain height around 35 feet to 50 feet to the ground. Mostly, the aircraft landing with the speed around 190km/h relative to the ground until it touch down on runway. The parts of landing consist of airborne segment; touchdown and ground roll which the point of aircraft stop on runway. When the landing gear touch the runway, the pilot may quickly do several actions by pulling back the throttles, deploy the spoilers, applying reverse thrust of the engine and applying the brakes. The spoiler used during landing is for disrupt airflow to reduce lift and create drag, thus the speed will reduce quickly. Where applying brake are to make aircraft stop with efficiently and less landing distance. Before aircraft landing, aircrew must make sure that the minimum landing distance is less than the distance runway available. Also it is im portant to determine the weight of the aircraft in not exceed the maximum landing weight. Based on this assignment, the minimum landing distance require on this aircraft is about 1899 meter. The research that I have been made, the destination airport, Jakarta Airport has a distance runway 3600 meter on the runway 07R/25L. So, the aircraft is able to land safely on that runway. Other that, the weight of the aircraft is not exceeding maximum landing weight which is the maximum landing weight of this aircraft is 64 500 kg. There are many factors that can be affected on the landing performance. The distance required for landing is related to aircraft ground speed on landing. Thus increased landing speed will give a significantly increased landing distance requirement. The aircraft mass also can effect of landing performance. This is because increasing the mass will reduce the deceleration force and thus increases the landing distance. However, the major effect is that the landing distance required will increase with increasing mass. Conclusion As a conclusion, mass and performance is related to each other to ensure the aircraft always in safe condition during operation. To generate safety, every flight profile must be a calculation before the aircraft start to fly. In preflight, calculation of maximum payload is very importance to ensure aircraft is not overloaded. Serious problem occurs if the aircraft is overloaded such as need long distance to takeoff, poor performance and also may cause the aircraft stall when climb. In climb phase, calculation for angle of climb and rate of climb is important to get the best angle and speed for climb to be able aircraft reach the level altitude with minimum of time. When the aircraft reached level altitude or cruise, a calculation for range is important to get the best range of aircraft with the minimum of fuel consumption. With minimum of fuel burned, thus the aircraft will get the long distance and could save the economy. In descent and approach phase, require calculation to be dete rmining what the angle and rate for descent and also the distance the destination. Minimum time is necessary to reach the airport and avoid congestion in air traffic while to perform safe operation. The analyzing that I had been made, the higher percentage of aircraft accidents occur due to human error. Thus, precise calculations required in every of flight phase to prevent accidents happens. Bibliography Websites http://en.wikipedia.org/wiki/Airbus_A320_family http://www.airbus.com/aircraftfamilies/passengeraircraft/a320family/a320/ http://www.flightglobal.com/directory/ Books Mass Balance and Performance by Jeppesen GmbH, Frankfurt, Germany 2001

Energy Bars: Glycemia and Insulemia Essay -- Health Nutrition Diet Ex

Energy Bars: Glycemia and Insulemia   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Today many people are substituting normal meals with energy bars in hopes of losing weight. These energy bars seem to be an easy way to diet without having to hunt down the proper nutritional meals; the meal is already prepared for you in the bar. There are a few questions being raised about this method of dieting however. The issue addressed in this paper is the use of energy bars that either have low carbohydrate levels or that use lower glycemic index carbohydrates. The idea behind using an energy bar of this type for dieting is to lower the levels of insulin in the blood, reduce cholesterol levels, and prevent the drop in blood glucose that is thought to be associated with feeling hungry. Insulin is a hormone that is produced by specialized cells on the surface of the pancreas called pancreatic islets or Islets of Langerhans. It causes changes to occur in the plasma membrane of the cell that cause the cell to pull in glucose from the blood stream. The hormonal counterpart of insulin is glycogon, which serves to promote the rele...

True Wealth Essay example -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  When one asks themselves "what is wealth," people immediately think of money. They think of nice cars and big houses. People think of power and the ability to have control over others. When I was in elementary school I believed this same thing. Now that I am in college my outlook on what wealth is has changed dramatically. To me wealth is contentment and knowledge. With these two things will come the greatest wealth a person can achieve. Money does not necessarily mean contentment although some people think that it does. Wealth is not having money, property, and power if these things cannot make a person truly content. These things do not necessarily bring wisdom either.   Ã‚  Ã‚  Ã‚  Ã‚  When I think of wealth a quotation comes to mind. It was said by Henry David Thoreau:   Ã‚  Ã‚  Ã‚  Ã‚  "Books are the treasured wealth of the world and the fit inheritance   Ã‚  Ã‚  Ã‚  Ã‚  of generations and nations... Their authors are a natural and irresistible   Ã‚  Ã‚  Ã‚  Ã‚  aristocracy in every society, and, more than kings or emperors, exert an   Ã‚  Ã‚  Ã‚  Ã‚  influence on mankind."   Ã‚  Ã‚  Ã‚  Ã‚  I believe that if one chooses to enrich their mind and strive for knowledge that they are truly wealthy. Wealth is the ability to enrich and influence. With knowledge one can do these things. Wealth is not taking things for granted. In many ways knowledge can help you achieve success. With knowledge one can look into the past and see the mistakes that others have made. The person with knowledge will not repeat these mistakes. Kn...

Global Warming: Causes and Effects Essay

This is a situation where there is a pronounced relative increase in the average temperature on the surface of the earth alongside with the core ocean body temperature. The occurrence was noted about the middle of 20th century with grave progression of economic and geographical impacts on the universe. Introduction Intergovernmental Panel on Climate Change, IPCC, projects that the global warming will continue to increase at such an unprecedented rate with unabated majority due to human causes. There is already rising level of sea water, the glacial withdrawal, and arctic spatial reduction. The altered pattern of agricultural practice is one of the implicated consequences of human acts. Ranges of direct effect cut across weather active events, health implications, disruptions of primary or secondary concession of the ecosystem, and finally, the economic disaster. Concerned bodies all over the world are seriously moving towards reversing the human derived natural disaster characterized of the effects of global warming. With increase in industrialization and world development and latent effect deposited by already released causative gases, global warming is envisaged to be further aggravated with an average temperature change from 1. 10C of the mid-20th century to 6. 40C towards the middle of 21st century. The Causes of Global Warming Minimum of thirty scientific researchers in academic fields through the submissions of IPCC endorsed the following as direct and indirect causes of green house effect. A larger percentage is caused by atmospheric presence of greenhouse gases like carbon IV oxide, water vapor retention in the atmosphere, methane and ozone layer depletion. These gases are collectively called – â€Å"anthropogenic gases†. Other industrial releases are oxides of nitrogen, sulphur floride compounds, hydrofluorocarbons, per fluorocarbons, and chlorine containing fluorocarbons. Unregulated open ground burning of fossil fuels for industrial use and others results in exhaust of large amount of carbon IV oxide into the atmosphere. Crude petroleum refining, natural gas crystallization, coal burning, and products from Cement Company are implicated. In pre-developmental era, occurrence of global warming is traced to natural sources which include the release of solar emissions following natural disasters; volcanic eruptions, earth quaking, magma accumulation et cetera (Hegerl, 2007) The Effects of Global Warming The gaseous accumulation of greenhouse gases above the earth surface causes retention of reflecting sun rays from the ground. Sun rays contain component that produce heating effect (ultraviolet rays), hence basal temperature will rise from 3-50C about century to come. This is fatal to life. The temperature rise causes latent heat expansion of the ocean leading to increase in normal volume by about 20 meters. It can lead to change in weather seasonal pattern with predominance of drought, low rainfall, leading to famine and low industrial energy input and output. Also, there would be increased spread of epidemic plagues and other communicable diseases in an unprecedented manner. There is death of aquatic life leading to water pollution, spread of water-borne diseases, and malnutrition. There would be economic regression with insurance industries at larger risk because the resulting natural disasters present insurers with evident claim for rebuilding. Continent like Africa stands the greatest economic risk because about 70% of the population relies on Farming. Carbon dioxide and other gaseous retention are toxic to plant. Other economic implication entails increase in transportation maintenance, massive migration from glacial shift, flooding which disturb normal economic of some developing countries that base at the sea bank. Outline and Draft The Cause and Effect of Global Warming 1. Definition of Global Warming: i. Increase in average basal land and sea’s temperature 2. Introduction i. IPCC projects worsen situation with aggravation if anthropogenic course is not reversed with 1. 10C to 6. 40C temp. rise towards the mid-21st century. ii. Global warming exist prior to developmental era, during developmental and at development age in connection with interwoven reasons. Developed countries stand the greatest risk of exposure to causative gases. 3. The Causes of Global Warming i. â€Å"Anthrogenic gases† such as oxides of nitrogen, sulphur floride compounds, hydrofluorocarbons, per fluorocarbons, and carbon IV oxide ii. Poor control of energy generation from natural resources: natural gas, coal fossil fuels, petroleum, and Cement. iii. Radioactive or solar radiations from natural disaster contribute to the cause of global warming. 4. The Effects of Global Warming i. Basal temperature rise projection from 30C to 50C about century to come. The temperature rise causes latent heat expansion of the ocean leading to increase in normal volume by about 20 meters. There is death of aquatic life leading to water pollution, spread of water-borne diseases, and malnutrition. ii. Prevalence of drought, low rainfall, famine and low industrial energy input and output. Also, increase spread of epidemic plagues and other communicable diseases in an unprecedented rate. iii. There would be economic regression with insurance industries at larger risk. Africa stands the greatest economic risk because of Farming. Increase in cost of transportation maintenance, immigration and emigration from glacial shift. References Hegerl, Gabriele C. ; et al. (2007). â€Å"Understanding and Attributing Climate Change† (PDF). Climate Change 2007: The Physical Science Basis. Contribution of Working Group I to the Fourth Assessment Report of the Intergovernmental Panel on Climate Change 690. Intergovernmental Panel on Climate Change. Retrie